idiomas

The Word
Planet and
globalisation

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LMP: LOCALISATION, MARKETING AND PUBLICITY

At The Word Planet we are aware of the impact of globalisation on commercial activities. We believe introducing a product into a foreign market is a challenging task that shouldn’t be undertaken lightly. While it is essential to ensure that your product instructions are well translated, having a successful marketing and/or publicity campaign is just as important.

For this reason we decided to go a step further and combine our localisation services with marketing and publicity. We collaborate closely with the best professionals in this industry, many of whom have worked on campaigns for some of the largest companies in the world. As a result, we are confident that we can offer the best possible solutions for your marketing and publicity requirements.  


Our methodology

  • We listen to and evaluate your needs and analyse the local culture and market where your product will be launched.
  • We localise your materials. This stage includes linguistic quality assurance.
  • We start work on the marketing and/or publicity side. Graphic designers, publicists, communication and marketing experts and other professionals work closely together to develop a successful campaign.
  • Because everyone has different tastes, we will always contact you to show you our proposals so that you can identify your favourite before we proceed with the campaign.
  • Once you have chosen your preferred proposal we will develop it, keeping you informed and incorporating your feedback every step of the way.


Our philosophy

We believe that regular open communication between our clients and ourselves is essential in order to transmit successfully the ideas, feelings and emotions they want their campaign to reflect. In this way, our clients are not mere observers: they are a key part of every project.

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